The UK's #1 cigarette maker, Imperial Brands eyes an even larger throne. The group (formerly Imperial Tobacco Group) has lavished billions on brand-building acquisitions -- including Spain's Altadis (2008), Commonwealth Brands in the US (2007), and Germany's Reemtsma (Davidoff and West cigarettes, 2002) -- to extend its reign across Europe, Africa, the Middle East and Asia/Pacific region, and North America. In addition to Davidoff, major brands include Gauloises, JPS, Rizla, KOOL, Salem, blu e-Cigs, Montecristo cigars, and Skruf snus. Imperial Brands operates some 50 cigarette and tobacco product and processing plants worldwide, as well as a logistics business. Products are sold in 160-plus countries; emerging markets account for 60% of cigarettes sold.